Attention economy & marketing
We are living in the age of Attention Economy! If you are still measuring your digital marketing success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is...
View ArticleHow to WOW your customers?
I often say, customer service is the best form of marketing. Customers are the reason we are all in business. Love them or lose them, it’s really that simple. Don’t let digital marketing fool you. It...
View Article7 reasons why your website is not converting
The primary purpose for most websites is to convert clicks into customers. If you are getting heaps of traffic and have difficulty getting qualified leads, go through these basic checks first. Are you...
View ArticleThe 7 deadly sins of SEO
Search Engine Optimisation or SEO is the science of adjusting and fine-tuning a website’s content and structure so that it can rank better on search engines for one or more keywords. The idea is...
View ArticleGoogle vs Facebook advertising
Some people say, they have spent money on Google Adwords, but it didn’t work for them or someone tried using Facebook advertising for their business and it did not give them any business. I often come...
View ArticleDigital marketing landscape 2017
Around 16 years ago, I gave an interview for an Assistant Marketing Manager’s job. The interviewer’s first question was, ‘Tell me, what is marketing?’. I said, ‘Well, I think everything is marketing.’...
View ArticleSpeed kills the bottom line
Yes, speed kills – the difference is that it’s the other way around for the websites. A slow loading website is most likely reducing your conversion rate, hampering your search engine ranking and in...
View ArticleOnline marketing for offline businesses
Marketing in today’s world is confusing. There are traditional offline marketing mediums like print, TV, radio, outdoor advertisements and there are online options such as search engines, blogs and...
View Article9 Rules I follow when creating successful websites
If you are developing a new website, use these points to ensure you have a great website: Take the time to understand the business. Every business really is different. I feel it’s really important...
View ArticleDon’t just buy impressions – make an impression!
Last week, a business owner who has been finding it hard to grow their business, told me that digital marketing does not work for them. When I hear people make such strong claims, I feel disappointed...
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